BusinessDesk
New Zealand's most trusted business journalism

BusinessDesk, New Zealand’s leading source of premium business news, needed a brand identity that matched the authority of its journalism. The existing look was inconsistent and dated, so we set out to create a confident, digital-first design system that worked seamlessly across web, mobile, print, and events.

The result is a bold new wordmark, refined serif pairing for a clean, trusted look, then built a design system that delivers consistency, variety, and improved legibility across all BusinessDesk content

Since launch, the refreshed identity has sharpened BusinessDesk’s presence, boosted engagement, and positioned the brand to expand confidently into podcasts, video, and live events — without losing the credibility that makes it trusted.